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The Middle of Everywhere up for national award

Issued: 
September 10, 2021

Wellington Shire Council is a finalist in the 2021 National Economic Development Awards for Excellence.

Council’s The Middle of Everywhere campaign is one of only three finalists in the Economic Development Marketing and Promotion Award, which will be announced at the virtual National Economic Development Conference next month. A total of 114 submissions were received for the awards from across the country.

Wellington Shire Council Mayor Garry Stephens said having The Middle of Everywhere campaign recognised on a national stage was an incredible achievement and an acknowledgement of the hard work of Council staff in promoting the region.

The Middle of Everywhere campaign pulls together all the amazing assets of this region that locals already know about, and showcases them to a much wider audience,” Cr Stephens said.

“This nomination will help us to continue our push to entice people to consider The Middle of Everywhere when they’re looking at a place to visit or to live and invest.”

Council’s The Middle of Everywhere campaign is funded by the state and federal governments to be used in a way that would re-activate the region following the 2019/2020 bushfires.

Rather than spending the funding on just one area, Council decided to invest in a strong economic development campaign to benefit multiple business sectors. The Middle of Everywhere promotes Wellington’s tourism, living, employment and investment opportunities.

As part of the campaign there have been 27 advocates videos produced, where local businesspeople and others proudly talk about what a great place Wellington Shire is to live, play and invest.

For more about The Middle of Everywhere campaign, visit www.themiddleofeverywhere.com.au or download the app.

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