Economic Development

The Wellington Shire has a remarkably diverse industrial landscape, which also translates to the workforce.

Wellington Shire Pools Operating Status (Temperature Trigger)

Pools will only open if forecast BOM temperature is 25°C or higher for Sale at 4.30pm on the day prior.
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*NOTICE: Due to necessary works the Sale Toddler Pool opens Friday 27 November 2020 and the Sale 50m Outdoor Pool opens Friday 4 December 2020.

Ranging from aviation to oil and gas, and from agriculture to professional services, there are employment and investment possibilities for a wide variety of interests and specialties.

Wellington Shire Council's Economic Development Unit works in partnership with neighbouring Councils, State and Federal Government agencies, industry and community to support new initiatives and projects for the region.

A key function is to link business with government, facilitate supporting infrastructure and relationship management. Our focus is on enhancing competitiveness, increasing sustainable growth and improving outcomes for the community as a whole.

For a thorough understanding of Wellington Shire Council’s direction regarding economic development and tourism development, see our Economic Development Strategy on the Publications page.

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Why Invest in Wellington?

The region offers very real opportunities to experience a healthy and prosperous lifestyle with quality health and education facilities, coupled with high quality business and recreational opportunities. With a very stable workforce and natural wonders all nearby in every direction, Wellington Shire provides a great place to live, work and enjoy.

  • High order infrastructure and utilities, including water, electricity and telecommunications
  • Availability of industrial land
  • Climate and the availability of water
  • Affordable land choices and real estate
  • Diverse business opportunities
  • Excellent vocational, education and professional development opportunities
  • Established road, rail and air network

Business Support

What We Do For You

The services Wellington Shire Council's Economic Development Unit provides include:

  • Support local business retention, expansion and help to maximise their potential
  • Assist business and industry identify appropriate land for development
  • Provide links to business support networks
  • Support business and industry to develop opportunities that increase skills, sustainability, employment creation and investment
  • Identify initiatives and work with the business community to attract new industry to the region
  • Promote our Shire as a place to live, work and invest
  • Provide the first point of contact for information, referral and support in relation to government grant opportunities or assistance with the application process
  • Network with relevant authorities to assist local business and industry
  • Lobby government for resources to improve infrastructure and service provision

Business Associations/Chambers of Commerce

Business and Tourism Associations, Chambers of Commerce and Traders and Tourism Associations do a great job in addressing local opportunities and issues and providing a unified voice to Council and other levels of Government. Associations also provide valuable networking and professional development opportunities to members. To join your local association please see the contact details below.

Dargo Business and Tourism Association

Contact: Emile Theodore (President)
Telephone: 0418 563 601
Email: emile@castleburnstation.com.au

Heyfield Traders and Tourism Inc.

Contact: Jamie Riley (President)
Telephone: (03) 5148 3447
Email: Cafe.3858@hotmail.com
Web: www.visitheyfield.com.au

Loch Sport Business and Tourism Association

Contact: Matt Edey (President) or Tony Patchell (Secretary)
Telephone: 0417 122 694 or 0402 909 005
Email: secretary@visitlochsport.com.au
Web: visitlochsport.com.au

Maffra Business and Tourism Association

Contact: Linda Hunt (Secretary)
Telephone: 0488 411 021
Email: maffrabta@gmail.com

Port Albert Progress Association

Contact: Sharon Radon
Telephone: 0429 832 535
Email: portalbertprogress@gmail.com
Web: portalbert.vic.au

Rosedale Chamber of Commerce

Contact: Russell Chester
Telephone: 0499 150 313
Email: rchester.traralgon@ljh.com.au
Web: www.discoverrosedale.com.au

Sale Business and Tourism Association

Contact: Naomi Cranston (Executive Officer)
Telephone: 0414 424 610
Email: admin@salebta.com.au
Web: www.salebta.com.au


Contact: Leanne Dugan
Telephone: 0419 518 277
Email: stratforward3862@gmail.com

Yarram Traders and Tourism Inc.

Contact: Matt Langdon (President)
Telephone: 0418 298 218
Email: matt@heroroundtable.com
Web: www.yarram.org

Economic Profile

For insight into our economy visit the links below:

Australian Bureau of Statistics QuickStats on our larger towns are detailed below:

Timber Towns Victoria

Wellington Shire Council is a member of Timber Towns Victoria (TTV), an incorporated Local Government Association that represents the interests of municipal councils in relation to forestry on both public and private land.  

The association is a strong advocate for the community and the forestry industry and sits on the newly formed Native Timber Taskforce (NTT), which is addressing the State Government’s decision to cease native timber harvesting. 

TTV provides a forum for local governments across the state to address the management of forests and forest industries and their impact on local communities. 

Key objectives: 

• To provide leadership and advocacy for the interests of local government on the impact of timber-related issues. 

• To provide a forum for local government to share information and to address timber-related issues. 

• To be a credible and respected stakeholder on timber issues, representing local government in working with the community, all levels of governments and the timber industry.  

• To support and assist councils managing the impact of timber-related issues.  

• To support sustainable communities and local government infrastructure. 

For more information, visit the Timber Towns Victoria website.

Startup Gippsland 2020 (Gippsland Entrepreneurs)

Startup Gippsland is a regional accelerator program that supports entrepreneurs in Gippsland to develop, launch and scale their business. It includes public events such as meetups, one-off masterclasses and pitch showcases of local startups.

For further information check out the Startup Gippsland website, or jump straight into their Latest News or Upcoming Events.

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Documents Available for Public Inspection

Council maintain a range of documents and registers for public inspection in accordance with the Local Government Act 1989 and the Local Government (General) Regulations 2004 - these are shown below.

Note: The Auditors Report is incorporated within the Annual Report.

The documents below can also be viewed at our Sale or Yarram Service Centres.

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In addition, the following documents are also available for public inspection at the Sale Service Centre:

  • Authorised Officers
  • Council Meeting Agendas and Minutes
  • Councillor Code of Conduct
  • Councillor Reimbursement Policy
  • Delegations
  • Election Campaign Donation Returns Register
  • List of all Leases
  • List of Donations and Grants
  • Procurement Policy
  • Record of Assembly of Councillors
  • Register of Interests Travel Register
  • Details of Chief Executive Officer reappointment and total remuneration

To arrange an inspection, please contact Council.

Annual Report

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Council Budget

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Council Plan and Vision

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Council Strategies and Plans

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Page last updated:
Monday, December 14, 2020
Contact Us
Wellington Shire Council
After Hours Emergency
Service Centres
Sale Service Centre
18 Desailly Street (PO Box 506)
Sale VIC 3850
Operating Hours
Monday to Friday 8.30am - 5.00pm
Yarram Service Centre
156 Grant Street
Yarram VIC 3971
Operating Hours
Monday, Tuesday, Thursday, Friday 10.00am - 2.00pm (Closed Wednesday)
Official website of Wellington Shire Council © 2020.
Wellington Shire Council acknowledges the Gunaikurnai People as the traditional owners of the land that is now Wellington Shire.