 | High order infrastructure and utilities |
| Strong central business district |
| Workforce skills comparable to metropolitan areas |
| Lower labour costs than metropolitan Melbourne |
| Lower labour turnover |
| Affordable land choices and real estate |
| Stable business environment |
| Proactive attitude to business growth |
| Business have council support |
| Excellent vocational, educational and professional development facilities |
| Substantial growth and investment potential |
| Diverse range of existing industries |
| Established road, rail and air network
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