Maffra is a quiet, quaint rural village located on the Macalister River and has a population of approximately 5,000. The town features a beautiful, tree-lined main street with a variety of specialty shops and cafes.
The town contains many parks, schools, sporting reserves (including an 18 hole golf course) and a scenic wetlands area. It is a popular place for families due to its close proximity to Sale and also the Latrobe Valley. It is also popular with backpackers who are able to find work on local dairy and vegetable farms.
Maffra features a thriving industrial base, and includes a Murray Goulburn milk processing plant which is the towns main employer.
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